The Importance of Swaddling Your Baby


 I was so pumped to interview the creator of my FAV swaddle! Hindi, the creator of the Ollie swaddle, did me a solid by taking the time to help Mamas and Mamas to be, (wait did I forget the Daddy’s again?!) understand why swaddling is AMAZEBALLS!  I am a huge fan of the swaddle, and since I am currently loving the Ollie, I thought it would be so fun to hear why it is my little miracle worker, that has my little newbie only getting up once a night!



Lets go back in time here:  How long have people been swaddling their babies?  This isn’t a new trend is it?


No, swaddling is not a new trend and had been used for ages!  Around the turn of the twentieth century, swaddling went out of “fashion” which is why it seems like a new trend today as we are rediscovering the many benefits swaddling provides.


Why do the babes like to be swaddled SO much?


It can be quite a rough transition from the comfort of the womb to the outside world. Swaddling helps to ease that transition by simulating the tightness and pressure similar to the womb.



Are there any other benefits (besides mama getting beauty sleep) to swaddling?



There are quite a bunch of benefits to swaddling. Babies can have a startled response to stimulation; this is called a moro reflex and can lead to spontaneous arousal. This means that when your baby hears a noise, she will have a muscle reaction and pull her arms and legs toward her, accidentally waking herself up. Swaddling helps to reduce this and, therefore, allow your little one to sleep longer. Swaddling also promotes self-calming and self-regulation, so your little one can start to learn self-soothing techniques. Swaddling decreases fussiness and improves quality and duration of sleep.


I have tried several different kinds of swaddling, and my guy always seems to “Houdini” outta it!  It seems like after the first couple of weeks nothing keeps them in it.  It also seems like my little munchkins find a way to get their teeny tiny hands out the top.  Are they just that much stronger?  



Yes, as babies get older they gain more strength and awareness of how to use their muscles in their arms and legs. This is great for motor development, but can make keeping a tight swaddle a little more difficult.


I have heard one reason swaddling is so great is that it keeps newbies from hitting themselves in the faces, and waking up.  Why do babes do this?!

Hitting themselves is part of the moro reflex which we mentioned earlier. It is an involuntary reaction to some stimulus in their environment. Swaddling definitely helps to reduce this.


I have also heard that there are some negatives to swaddling.  What do you say about swaddling increasing the risk of SIDS, and hip dysplasia?



There is actually research that indicates swaddling can reduce the risk of SIDS because it helps an infant to remain in the supine (on the back) position. You are correct that there have been recent studies indicating that if your little one is not swaddled correctly, it can increase the risk of hip dysplasia. When swaddling an infant, it is important to consider the type of material you are using and the length of time you are swaddling the baby for. It is the constriction of the baby’s joints that can increase the risk of hip dysplasia. This is why we created a custom fabric for The Ollie. Our material is stretchy, ensuring the tightness of the swaddle, while still allowing for movement in the joints.



Ok, so we don’t need to talk smack about the other swaddles on the market, but I am going to go ahead and get my gossip on anyway!  I have tried several different brands and types, and frankly other swaddles are made of a “not so nice” fabric.  Some are hard to clean ( I mean, I only have one, so if he poops all over it, I don’t have ALL freaking day to let the sucker air dry).  Some are really hard to wrap the baby in!  I mean at 2am, all I want is to go back to bed, NOT be messing around with some swaddle blanket that only a NICU nurse, or a mom of 19 (Michelle Duggar) can do.  Why is the Ollie different?



 We customized our own fabric so it is super soft, easy to clean, and moisture-wicking. The Ollie comes with its own delicates bag, so washing it is even easier! The Ollie is just a 1,2,3 step swaddle process. So, even in the middle of the night, swaddling should be a breeze. One of our big stand out features is that you can do a diaper change without having to completely unswaddle your little one. This is a great tool, especially in the middle of the night!

Sups easy to do a diapy change!

Sups easy to do a diapy change!


What if my tiny human decides to come early, and is an EXTRA tiny human, can I still swaddle them?

Absolutely! Swaddling is important as soon as your little one decides to arrive in this world. Swaddling helps bring comfort and soothing to your little one, no matter how early. That is one of the great things about the Ollie; it is one size. So, your little one can use the same Ollie right out of NICU up to when they are done being swaddled.


When is it time to ditch the swaddle and move onto a sleep sack?



We suggest that when your little one is able to turn over from her back to her stomach that you either stop swaddling or take her arms while continuing to swaddle. Although every baby is different, this development can typically occur around 4 months. You can still use the Ollie, just simply take her arms out.


Alright, My last question is this:  If my little boyfriend is going to be out of his Ollie swaddle around 4 months, then I am going to need a really FAB sleep sack.  Have you created one of these yet?!



We have yet to create a sleep sack, but we truly appreciate the feedback and just might need to start working on developing this next stage asap!


Well, get on it Hindi!  My boy is one month old, so you have 3 months to get something as great as the Ollie created!  I can even suggest a name for it: The GRAYT sleep sack. 😉



Love, Love the name by the way!!! Also, wanted to say thank you for the opportunity to collaborate with you. We look forward to continuing to build our friendship! Keep calm and swaddle on, friend!


Hindi Zeidman is the creator of the Ollie Swaddle and has a beautiful story!  Check out below how the Ollie Swaddle came to be.


My story begins when I fell in love with an infant named Oliver. He was handsome, and yet on the verge of being labeled “failure to thrive.” Other foster parents struggled with keeping Oliver because he was difficult, struggling to eat and sleep. But I was in love, and so I began my journey to help Oliver thrive.

My experience in infant mental health had acquainted me with the timeless technique of swaddling. However, to both my and Oliver’s distress, the swaddles available on the market didn’t seem to help. They either didn’t hold him correctly, were not strong enough to apply a comforting pressure, or they left his legs unwrapped. So my mission to help Oliver took a new turn as I searched for a swaddle which would meet all of Oliver’s needs.

The answer finally came when I created a new type of swaddle. One which would move with him through the night, keep a comforting pressure from his shoulders to his feet, and which would help keep him cool. When I started wrapping my little Ollie in the new swaddle, I began to see dramatic changes. He began to sleep through the night, eating and gaining weight. Most importantly, he began to catch up with developmental milestones which he had missed. Ollie began to thrive!

This change led to a happy ending for Ollie. In 2009 he was adopted by a loving family. Since then, I have been working with a great team to develop a quality swaddle which could be shared with families everywhere. This is the swaddle which I am happy to share with you today, The Ollie, named after my little love.

To find out how you can win your very own Ollie Swaddle check out: GraytMama Facebook

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